Ready to grow beyond your home market?
I'm an AI product leader and digital transformation specialist with 15+ years' experience. I help established regional SMEs shape their go-to-market strategy, test a new market and get their operations ready to deliver.
A new market is harder to win than your first one
You know your home region well. A new one has different customers, competitors, channels and rules. These are the three places I see expansion plans go wrong.
The market isn't clear yet
Which segment, which region, which first? I help you size the opportunity and choose where to start using evidence, not instinct.
The go-to-market plan is vague
Proposition, pricing, channels and partners must fit together. I turn them into one plan with owners, milestones and measures.
The business isn't ready to deliver
Systems, processes and teams built for one region strain in another. I map what must change and sequence it so growth doesn't break service.
What I do
Go-to-market strategy
Target segments, proposition, pricing and channels, shaped into a plan your team can execute.
Market entry assessment
Opportunity sizing, competitor review and a clear recommendation on where and how to enter.
Product and proposition design
Adapting what you sell for a new market, with a roadmap and requirements your delivery team can build from.
Operating readiness
Process mapping, business analysis and change planning so operations, technology and people can support expansion.
Data and AI-enabled growth
Practical AI and automation, from GenAI to RPA, to track performance, cut manual effort and deliver measurable efficiency gains.
A clear path from plan to launch
Every engagement follows the same four stages, so you always know where you are and what comes next.
Assess
Size the opportunity, review competitors and choose where to start.
Plan
Shape the proposition, pricing, channels and partners into one go-to-market plan.
Launch
Get operations, systems and teams ready, then enter the market in controlled steps.
Scale
Track results, cut manual effort with automation and AI, and expand what works.
15+ years of AI-enabled product and transformation work
I'm currently a Senior Research Fellow (Industry Expert SME) at Nottingham Trent University. Before that, my work included Boots UK, Capgemini, Barry-Wehmiller and XD Innovation. My automation work across operations, finance and supply chain has delivered efficiency gains of 30–50%.
- Healthcare
- Retail
- CPG
- Industrial
- Higher education and research
Ways to work together
Advisory sprint
Two to four weeks. A focused review of your market entry options, ending with a prioritised plan.
Defined project
Fixed scope and deliverables, such as a go-to-market strategy, an entry business case or a product roadmap.
Fractional retainer
Ongoing part-time product and growth leadership each month, while you build your in-house team.
About Vivek
I'm an AI product leader and digital transformation specialist based in the East Midlands, UK. My work sits between the people who define a problem and the people who build the answer.
I've delivered AI-enabled products, automation and enterprise transformation across healthcare, retail, CPG and industrial sectors. That has taught me to learn a new domain quickly, ask the questions people avoid, and keep stakeholders aligned when priorities collide.
(portrait, 4:5)
- Based inEast Midlands, UK. Remote or on site.
- Experience15+ years in AI, automation and digital transformation
- SectorsHealthcare, retail, CPG, industrial
Articles and posts
Ideas on AI adoption, automation and product strategy, written and published by me on LinkedIn.
Why are startups failing so terribly, so often and so universally?
What drives the high failure rate of startups and what founders can learn from it.
Beyond Automation: 5 Surprising Lessons from London Tech Week 2026 on Moving from Supply Chain Chaos to Control
Five lessons from London Tech Week 2026 on taking supply chains from chaos to control.
The traditional "nine-hour grind" in procurement is becoming a relic of the past
How automation and AI are removing the manual workload from procurement.
Retail 2026: From Price Tags to AI-Powered Infrastructure
How retail is shifting from pricing and shelf labels to AI-powered infrastructure.
The Hidden Bottleneck in E-Commerce Growth: Why Visual Content Scaling Is Breaking Modern Brands
Why producing visual content at scale is holding back e-commerce growth.
Collaborative R&D Partnerships for Innovations and Speed to Market
How collaborative R&D partnerships help organisations innovate and reach the market faster.
Planning to enter a new market?
Book a 30-minute conversation. We'll talk through your target market, your timeline and whether I'm the right fit.